High Tide - A Florida Brand Making Waves in Cannabis & Gaming

A new Florida brand is capturing attention in the cannabis, gaming, and ocean conservation community - High Tide is taking 2025 by storm and it's not hard to see why. Founded by Dominick Diaz in 2024, High Tide has quickly gained a name for itself online in the gaming, esports, and cannabis community. 

The Florida brand combines their passion for cannabis, gaming, and ocean conservation, selling hemp rolling papers, signing streamers in the gaming space, and cleaning our oceans with each order. High Tide picks up 25 plastic bottles with each online order and plant a tree in an endangered Florida forest with each piece of apparel purchased. 

Esport fans watch the High Tide brand compete in Call of Duty and Apex Legends tournaments, and also sponsor semi-pro teams in Halo and Call of Duty. It's no wonder why gamers or those who watch streamers have all heard of High Tide.

Florida's cannabis market is heating up and companies like High Tide plan to take advantage by marketing to an underserved demographic, gamers. "People assume that gamers are all young teens. The reality is that people of all ages game. Kids may find their love for gaming early, but its a hobby that continues into adulthood. People you least expect buy our rolling papers the most, for example, our most popular purchasing demographic is 35 year old blue collar men with beards. Our second most popular demographic is 35 year old women too. More people than you think smoke weed and play games." Dominick Diaz, founder of High Tide said.

As High Tide continues to grow in the gaming and cannabis community, this Florida brand is proving that cannabis, gaming, and ocean conservation can come together for a higher purpose. Some Floridians have already made them their new favorite cannabis brand in 2025, and High Tide is a wave you don't want to miss.